Tips to Boost Your Visual Marketing Strategy

The majority of marketers would admit that creating visual images is not a strong suit for them.

The good news? Creativity is learned, so you do not have to struggle with visual marketing ever again.

Do you want to improve your social media strategy by including more visual content? Visual marketing is much more than finding an inspirational quote on Google and re-posting.

But, you might be asking yourself, how do you go about creating an attractive and shareable image? Something that people want to interact with and then share with their audience?

There is a ton of reports and information on how to create visual marketing images. But this information can take weeks to get through, then put into practice for your business.

That is why we have done the work for you. This article presents tips on how to create visual content that gets more engagement.

The Science Behind Visual Marketing

The Content Marketing Institute reported that 70% of marketers are producing more visual content.

Ask yourself, are you producing enough visual content? If you are not, it may be because you’re intimidated at the word ‘design’. Do not fear, these tips can help you.

In this article, we present many tips to support your goal of creating more visual content. Mastering these tips will make your visual message stick with web searchers.

Creating visual content is the #1 goal on marketer’s lists for skills to learn and it should be yours too. (Socialmediaexaminer.com)

Your Audience Responds to Visual Cues

Video and infographic responsiveness is at an all-time high. Are you using these strategies to interact with your audience?

In 2014, the use of video marketing increased by 8% and the use of infographics increased 9%. (Source: DemandGenReport)

As a home business owner you must dedicate more time and resources to creating visual content. Facebook posts that contain photos or videos account for 87% of increased interactions. (Source: EMarketer.com)

What does this mean? Facebook users are looking for so much more than just blatant calls to action to buy products. They want posts that share ideas, make connections, and avoid using too much text. Now is the time to switch to visual marketing if your posts have been heavy with text. You can start today adding photos or images to your posts.

What makes a shareable social media image? Why should we care about people sharing our images? Good questions. Every time a person shares your image, you just received free marketing. They are opening up your message to their audience. This helps you achieve more with less!

Let’s look at what makes a shareable social media image:

1. Emotion: When your readers feel it, they’ll share it.

2. Relevance: Your image should fit your audience, and their audience too.

3. Colors: Use the right colors to fit your audience’s personality and you will get more shares.

4. Typography: Choose fonts that look good and pair well with each other. Choose fonts your audience can read.

5. Hashtags and Text: Choose the right words to encourage your audience to interact.

The most important way to optimize social media content is with images and photos leading the way. Focus on creating great visual content to engage your audience and put them into a sales funnel. On the back end, you will have detailed information to separate the lookers from the buyers.

Serious buyers will always be looking for more information to use in their life. These types of information include webinars, case studies, and reports (or white papers). Visual content opens the ‘door’ for serious buyers to access your back-end detailed information.

Tip # 1

Creating a Title for your Visual Image

Titles are a feature element of your visual content. You want them to stand out!

Let’s go through a couple factors that will help you choose the best titles for your visual marketing.

1. We live in the age of people scrolling through a social media feed at record speed. An amazing title helps your visual content stand out among the “noise” in a news feed.

2. Your image has a split second to grab the attention of your audience. But your title (or main goal in the image) must speak to them as well.

3. If your audience finds the image to be pause worthy, make sure your title keeps them even longer. If you fall short in any aspect, they will not click on your call to action and will keep scrolling to the next thing.

4. Your back end offer will be the ultimate information that solves their problem. But the title should be crystal clear and provide a front line answer to their question.

Your image title appears everywhere. So, choosing a visual image with a strong title is critical, it will be visible in many different places. Every time you make a piece of text content, be aware that the different versions of it will show up as “title only”. This is visual marketing, it is the only chance you have to grab your audience’s fast paced attention.

Tip #2

Color: The Psychology of Colors in Visual Marketing

For decades there has been a debate about color and how it relates to persuading your audience to buy.

A great example in today’s color marketing is a well known, high end, coffee retailer. They use the color green as their primary visual marketing color. When you look at a color chart you see that customer’s associate green with wealth and relaxation.

Would you agree or disagree that this coffee shop got their marketing correct? They encourage people to stop in and relax with a $5-$8 cup of coffee. In fact, many people will tell you they cannot start their morning without a trip to this coffee house. Pretty ingenious, right?

Color studies show that different colors have an impact on a customer’s purchasing decisions. Marketing departments have been using this knowledge for generations. Recognize the power behind color and make conscious choices for your visual marketing.

According to a B2B study, 85% of customer’s claim that the color of an ad was what made them buy.

Please note, color alone does not induce someone to buy or not buy. But, when done correct, color influences your products and branding. And how long a customer stays around to learn about your products.

So how can you use this for your visual marketing strategy?

Start with a specific color theme. The right color theme depends on your niche audience’s demographics and your ultimate message. Next choose the right text, font, shapes, and photos for your social media pages.

How do colors affect purchases?

There are many factors that influence what consumers buy. Yet a large amount of their decisions rely on visual cues, such as color. It is vital that your color choices support the theme of your message. Continue to refer to a color chart to double check that your color choice supports your message. Plus the call to action you want your customers to act on.

Tip #3

Choosing the Right Font

It’s easy to think that your font is a simple design choice. But the truth is that font is the body language of your image. It says a lot to your reader without you even realizing it. Different fonts you choose dictate how long someone reads your article.

The previous tips discussed the importance of your visual content being inviting and shareable. Did you know that the font choice you make will impact the number of shares (attention) that it receives? How? Let’s take a look.

Different fonts create different emotions.

· Font’s will encourage readers to complete your desired action

· Drive decision making

· Encourage them to share with their audience

What is the take away? Consider the message you’re putting out and the emotions that you want your audience to feel from it.

There are 3 steps to selecting your ideal font, your choice will support or detract from your message.

When creating your visual images, make sure that you think beyond the words that you have written. A good example here is a quote. Your goal is to select a font that matches the meaning behind the message. The goal is to think beyond the words you’ve written. While this sound complicated, it isn’t.

3 Steps:

1. Decide on your emotion: Are you a fun loving brand? Or are you more serious, like an institution? You can be artsy and easy going or you can be serious and stoic. But mixing the two together rarely results in a unified message.

2. Choose 3 variations: Decide on 3 font you feel fit your brand’s message. Design your visual image 3 times using a different font each time. Walk away from the project and come back later. When you have ‘fresh’ eyes you will be able to immediately see what font best suites your message.

3. Nothing is worse than a font you cannot read: You have been a victim yourself right? You see a visual marketing attempt, but you cannot read the words because the font was a wrong choice. Just because you feel a font is ‘pretty’ does not mean the audience can digest it. As we learned in the past 2 tips, if your audience does not digest the message fast, they move on.

Tip #4

Choosing Appropriate Images

A study performed by Trend Reports found that 65- 85% of people say they are visual learners. Visual learners prefer to look and study as opposed to read and comprehend. Marketers need to optimize images to accommodate the majority of visual learners.

Accommodate visual learners and you stand apart from competitors who only use text. When you are choosing images to tie in with your colors, titles, and fonts, you must keep relevancy in mind. Does the image you’re choosing fit the audience you’re choosing it for?

Visual learners process information using the part of the brain associated with vision. Which is 60,000x faster than the part of the brain that processes written information.

Visual learners look at your image and decide if what they are seeing matches up with what they like, etc. They use the part of the brain that tells them to stop and investigate or keep moving because it is not the right fit.

When you choose images ask yourself these 3 questions “does this image fit my”:

· Brand

· Audience Niche

· Important News Feed Update

If they answer is yes, your next goal is to transition your audience from the image to your call to action. Getting your audience members to complete a specific action is your main goal.

With each image you create moving forward you must ask yourself:

“Does this make sense for my audience to act it?”

Not sure about the best interaction from your audience? Start looking at the leader’s in your industry. What does their visual marketing strategy look like? Find posts getting a ton of interaction and you have found a winning combination for yourself.

Capture the Audience’s Attention

Most people are completely overwhelmed in this information age. When we talk to the majority of people around us, we hear that all this data has become overwhelming. This is why the majority of people on social media skim and scan at rapid speed. The key to visual marketing, is to cause skimmers and scanners to look at your post while avoiding the rest. Most visitors have lost the patience to read through consuming social media posts. They want images that grab their precious attention.

Tip #5

Use Filters to Get More Likes

Instagram gives more than a dozen filters to customize your photos. Gone are the days when you chose a filter because it made your picture look better. Now you choose a filter based on scientific research to make your image perform better. Again, the whole reason we are studying visual marketing, right?

Once you take a photo, you can edit it by applying filters using the steps below.

1. Tap the filter you’d like to apply.

2. Tap the filter again if you want to adjust filter strength up or down using the slider. Tap the check to save your change.

3. Tap Next to add a caption and location and to share your photo.

Filters make your photos feel more refined. Studies show filters plus editing results in more views, comments, and shares.

We used to use filters because they made us look better. Now we understand that filters enhance our content. So what can you choose if you want to work with filters off of Instagram? There are 2 options to enhance your images without going through Instagram.

1. The Wix Image Editor

If you use Wix, you can also use their image editor to enhance your pictures.

Wix’s image editor allows you to enhance your images while working on your site. Wix’s image editor rivals Instagram in ease and options.

2. Online Photo Editing Tools

Looking online you will notice that there is a good variety of image editors. These tools give you complete control over your final image feel and look.

Some of the online editing tools are:

· Befunky

· Canva

· Ribbet

These are reliable photo editors, all available online and for the most part, with no or small cost.

Tip #6

Graphics

1. How to Use Quotes (the creative way) for Visual Marketing

Where do you fall on the social media timeline? Do you prefer the days of using social media to make friendships and build relationships?

Or, are you the newer generation who loves quotes and not so funny memes of babies with grouchy faces?

There is nothing wrong with whatever group you fall into. When you are surfing social media for your personal time.

But, there is something missing if you want to build your business only using memes or cat videos.

As a visual marketer you cannot afford to miss your goal 100% of the time posting to social media. If your images are not supporting your branding message then you are failing in business.

Sure you can build up likes, shares, and comments on your latest baby meme. But ask yourself, “Does this make my audience want my product”?

Let’s look at graphics and how to make them resonate with your message to hit your visual marketing goal.

· You have spent the better part of an hour creating an image. It is quirky, it is sarcastic and you think witty!

· You post to social media and expect an outpouring of comments and questions about your business. But the quote had nothing to do with your home business. So, you hear crickets, not a single follow up question. Sure maybe a ‘like’ or two. But not a single sale. So what went wrong?

The question you should be asking yourself is: did my effort investment fit in my sales strategy?

If your quotes do not support a larger goal on the back end (to take your call to action), then your effort failed. Be careful of creating and posting visual content without knowing why you’re doing it. And how every single post fits in your sales strategy.

2. Infographics: Explain Complex Topics by Using Infographics

Do you remember Tip # 4 about choosing the right image? And how we discussed your audience is 65% – 85% visual learners? This is the exact reason why infographics are so popular. And so effective!

You might be dealing with an industry that has complex topics (or even boring topics). When you try and explain them in text form to your visual audience, it is not received well.

Spend your time creating an infographic that delivers your complex message through an infographic. Now you have made it easy for your audience to understand. Successful parts of infographics are the ‘visual pathways’ that lead your audience. The end of the infographic will stop right at the invitation to learn more, or any other call to action.

The call to action gives the reader somewhere else to go, ideal is your own website. Your infographic goal is to create a visual pathway to lead the reader to your call to action.

Distribution Map Infographics are another great example of making a boring topic fun.

Here is an example: global economic productivity landscapes. Pretty boring topic right? Unless you are an economist, and in that case, my apologies!

Yet, you could create a distribution map infographic using a great palette of colors. With gradations of light to dark, you can produce an effective way to display a boring topic. Another way to standout is to present the statistics in an organized, 3-D form. Looking from a distance, the viewer engages with this arrangement because of its uniqueness.

Your infographic goal: Use color gradation to illustrate abstract statistics.

Conclusion:

Visual marketing is a ‘must-have’ to attract your target audience and grow brand awareness. As you move forward, put into place these elements for your visual marketing strategy.

Remember to follow up your designs with an examination of results. Make correct conclusions and then make the right modifications.

How to Employ Leverage in Your Business With Marketing Automation Software

When you can take your typical sales process of selling one-to-one…

… And flip it on its head and sell one-to-many. Congrats! You have successfully employed leverage in your business.

Marketing Automation Software allows you to employ leverage in your business: To supercharge your marketing and sales.

Leverage is typically the defining difference between a successful business and a SUPER successful business.

How much leverage are you employing in your business now?

What about your Customer Value Optimization (CVO)?

Having all these tools at your disposal is great for promoting your products and services.

But what about your CVO?

Have you maximized the lifetime value (LTV) of your customer?

The goal is to design a marketing funnel that makes it easy for your customers to buy all or most of your product or service offerings again and again…

A marketing funnel strategy is absolutely essential to optimizing the profitability of your business.

And it’s the key to deriving the most value from your Marketing Automation Tools.

Without a high converting marketing funnel, all you have is an engine that’s not moving very fast…

Marketing Automation Software is business changing technology.

Infusionsoft, AWeber and Meet Edgar will allow you to stay in touch with prospects and customers…

… Automatically.

However, this doesn’t mean NO effort (although once you get your routine down it can FEEL effortless).

You still have to create the content and messages you’d like your audience to experience.

Marketing Automation Software allows you to systematize and organize your marketing beyond anything you ever thought possible.

You can literally take a new lead and guide them through your sales process, on auto-pilot.

Infusionsoft

Infusionsoft is the only all-in-one sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce.

KEY FEATURES:

  • CRM
  • Marketing Automation
  • E-Commerce
  • Built-in metadata and keyword fields
  • Drag and drop to craft and publish landing pages
  • Web Forms
  • Social Sharing
  • Easy Publishing, Landing Pages
  • Email marketing, Automated Campaigns
  • Multimedia marketing management
  • Marketing reports
  • Scoring tool
  • Referral Program Management
  • Track orders, sales totals, accounts receivables
  • Payment Processing
  • Lead Scoring & Distribution
  • Quotes & Orders
  • Opportunity Management
  • Sales Reports
  • Multimedia Marketing

BENEFITS:

  • Simplify Sales Activities
  • Qualify and Distribute Leads
  • Automate Sales Tasks
  • View Sales and Conversion Reports
  • Manage Opportunities and Pipelines
  • Capture Leads with Web Forms
  • Segment Customers
  • Manage Your Calendar and Tasks
  • Import and Manage Data

MARKETING

  • Build Relationships with Campaigns
  • Follow-Up with Smart Autoresponders
  • Share Content Socially, Measure Results
  • Look Professional with Attractive Emails
  • Get to the Inbox with 99% Deliverability
  • Capture Leads with Web Forms
  • Track Results with Reports
  • Get Personal with Behavioral Triggers
  • Market Offline with Multimedia

E-COMMERCE:

  • Create a Storefront and Shopping Cart
  • Create Electronic Order Forms
  • Sell More with Discounts, Upsells and Trials
  • Offer Payment Plans
  • Trigger Post-Purchase Follow-Up
  • Invoice and Collect Electronically
  • Manage Product Inventory and Fulfillment
  • Grow through Affiliate Programs

AUTOMATION

  • Build Smart Campaigns
  • Qualify and Distribute Leads
  • Automate Workflow
  • Create Smart Promo Offers
  • Invoice and Collect Automatically
  • Track and Deliver Products
  • Create Personalized Communications

Over 23,000 small business owners use Infusionsoft to get organized, save time and grow sales. The one-drawback to Infusionsoft is that it’s NOT plug-and-play. It takes time to learn.

But it’s time well spent.

AWeber

AWeber Communications is popular for its superior autoresponders and is a solid performer in most aspects of email marketing.

KEY FEATURES:

  • A/B Split Testing: You can create A/B versions of an email campaign and test to see which version is more successful.
  • Alias Email: You can create an alias email address to send email blasts from.
  • Autoresponder: You can create auto-response emails.
  • Image & File Hosting: AWeber will host the images and other documents used in your campaigns.
  • Integration: The product can integrate with other software applications or websites.
  • RSS to Email: Emails are automatically sent when an RSS feed on a website or blog is updated.
  • Scheduling: You can schedule the specific time and date of your email blasts.
  • Social Media Sharing: You can share directly through social media websites.
  • Triggered Campaigns: You can create auto-responding campaigns that are triggered by customer behaviors.

BENEFITS:

When it comes to campaign effectiveness: There’s a lot more to keep your eye on besides revenue numbers and subscriber counts.

To really understand how your campaigns are working, you need to look at how your customers are interacting with your emails.

AWeber provides just this kind of data, which is accessible at any time through AWeber’s email reporting dashboard.

You can bring up charts that show how many of your contacts opened your emails and how many clicked on the links within your message.

This kind of information tells you a lot about how engaging your emails are and helps you identify problem areas to solve.

You can also bring up data on your subscribers, including location information.

And records detailing when and why customers unsubscribed from your list.

Although most email marketing companies provide access to some customer data:

AWeber provides you with exact information you need to create better, more effective campaigns.

Meet Edgar

Edgar is a social media scheduling tool like no other.

Instead of publishing your updates just once and throwing them away like yesterday’s trash:

Edgar carefully catalogs them in a limitless library that you build over time.

FEATURES:

  • Facebook profiles, fan pages, groups
  • Twitter
  • LinkedIn
  • No software, downloads, or plugins
  • required
  • Compatible with Firefox, Chrome, and
  • Safari

BENEFIT:

All of your updates are sorted into categories that you create and publish on a schedule that you choose.

So Edgar publishes what you want, when you want it.

No manual scheduling, no busywork, and no hassle: just the peace of mind that only Edgar can provide.

And the first question our clients often ask us:

“What kinds of tools and software are needed for Marketing Automation…
“… And how much does it cost?”

I think this is a fair question. It’s important to understand the process of moving your business online.

This shouldn’t frighten you. The reality is: MOST businesses are hybrids. For instance, you might start advertising online.

Then bring your prospects offline, for an appointment or consultation, to begin the sales process.

Some businesses begin advertising offline. Then bring their prospects on-line in front of their sales pages or applications…

… And then off-line again for an appointment.

Either way, nowadays marketing automation software plays an important role in your business.

It allows you to sell more of your products and services. MORE efficiently online.

Is Marketing Online Harder For A Christian?

I don’t know about you, but I often find myself being suckered into smooth-talking and persuasive sales letter with the snazzy graphics. It’s almost like it is talking to you subliminally into buying the product when you know deep down inside, it most likely won’t work. At last, you buy it anyway because your wishful thinking and desperation have gotten the best of you. You hope that THIS time around, it might actually be the ONE thing you need to help you with your marketing and online success.

Of course, not everyone is just out to make a fast buck with their empty promises, incomplete directions, things that won’t work, outright lies, complete misdirection, and their so-called secrets. There are still some of us who happen to value good business ethics, morals, and biblical principles.

As a Christian marketer, this type of marketing tactic anger me.

It angers me because these seasoned marketers are preying upon one of the most vulnerable classes of people online, the beginners or newbies. Most newcomers to the online world are desperate and want to get rich, so they make themselves an easy target simply because they don’t know any better.

Shady marketers and high-level gurus who should know better are taking advantage of these newbies by using their marketing skills and tapping into the psychological and emotional triggers of others to cause them to buy. Such marketing tactics are not evil in itself, but when you outright lie to get the sale and then turn around to teach others to do the same, now that just isn’t right.

Beginners usually want to make money so bad, that if someone says “just buy my product or system and it will make you rich”, and even if they know deep down inside those instant riches is just a dream, they will most likely buy it anyway. Why? Because just like you and me, we think it will be different this time around and we hope for the best. This is called wishful thinking.

By the way, this very tactic works at various price points too. How do I know? When I first got started online (and sometimes I still fall for it, even to this day!), I bought a number of products and programs that just didn’t live up to what they promised ranging from $2 to $2,000. And quite honestly, these marketers aren’t going anywhere. As long as people keep buying, they will keep on getting richer through their lies and deception.

So what is the solution for you?

Are you going to continue to spin your wheels and get nowhere fast or are you going to try to find someone who can tell you the truth? You need to find someone who won’t lie to you and won’t give you empty promises such as, “you can get rich in 3 clicks!” or “follow my 3 step formula for instant riches!” By the way, have heard of the 3 step formula?

1) Find a niche and a need

2) Target people in that niche

3) Sell them what they need

Sounds pretty simple right? And to be honest, that is the formula, but have you tried to implement those 3 steps? It’s not as easy as the marketer make out to be right? And by the way, if you decide to get what I happen to recommend as an affiliate marketer, it won’t be easy either. Making money online is not magic; it takes WORK just like any other job.

So, why do so many of us fall for the same old lies? Let’s do a quick survey, which “call to action” would you most likely respond to?

  • “Make 1 million dollars in 60 days or less, guaranteed!”
  • “Work hard for one year, learn the foundational basics, find your passion, voice and purpose, and then you MIGHT make $100k by next year”

The first one is obviously a lie, but many more people will respond and buy from #1 and not #2 simply because for some reason, people like to respond to this type of “call to action”.

And the truth of the matter is, the primary purpose of the person writing the sales copy or letter is to get you to buy because without sales, there’s no income. As a Christian Marketer, I’m no different. My job is to present to my prospect good products and make it appealing so you can buy from me. However, I should uphold honest business practices and not resort to lying just to get the sale.

What I recommend

If you been marketing online for a while now and haven’t gotten very far, I like to give you a free marketing system that can help with your online endeavors. The marketing system is free and there are 4 programs within the system that teaches you financial literacy, advertising online, lead generation, and team building. You can join the programs if you like, some are free to join and some do cost you money, only the marketing system is free.

This marketing system provides a foundation for your online success. This is not my system but I can highly recommend it with a clear conscience. The system does what it says and is not just another empty promise.

5 Optimization Tips For Your Next Online Marketing Strategy

Expanding the image of your brand, increasing the interest people have in your company and boosting sales and profit is the main objectives of an online marketing strategy. These should be your number one concerns when analyzing the success of your marketing strategy.

But what about the marketing strategy itself. How do you optimize your marketing strategy in order to accomplish these common goals? I would like to share some optimization tips with you that you can use and implement in your next strategy. These tips will help you increase your chances of running a successful strategy, and will help you create a more streamlined strategy.

1. Effective and clear communication

The first thing you need to do to ensure your strategy is adequate is to ensure that your message is clear and effective. Make sure that your readers will easily understand what your message is about, and what you can offer them. The clearer your message, the more targeted your audience.

2. Target your audience

If you don’t know who you’re targeting, then you won’t be able to reach the right audience. Do proper research before launching your marketing campaign. Examine your competition and discover your target audience. By knowing who to target, you will be able to have a much more successful strategy. Your marketing costs will also decrease and you will be able to direct your campaign to the right people.

3. Use all your options

Online marketing can consist of a large variety of options, platforms, mediums and more. You should analyze your competition and determine all options available to you. Use all of the relevant options that can help you boost the success of your marketing campaign.

Your options might include SEO, blogging, social media marketing, link building, press release distribution, etc. Find out what works for your competition and you will know what options will work for you.

4. Research and improve

Once you have a strategy in place, you should do some research and improve your strategy in any way that you can.

Planning your initial approach to your strategy takes a lot of time, and can hold errors and issues. This is why you need to go through everything, research all aspects of your strategy and analyze your competition. By doing this, you’ll be able to easily identify problem areas in your online marketing strategy, and fix them before launching your strategy and wasting money.

5. Analyze the results

Once you’ve launched your online marketing strategy, you should closely analyze the results it’s bringing. Draw regular reports and analyze the results your online marketing campaign is bringing you. Once your campaign has been running for a couple of days, you should also look out for any part of your online marketing campaign that’s not performing as expected – try to adjust these parts of the campaign to improve your results.

Conclusion

Online marketing is a serious task. You need to work hard, do your research and take the time to set up a proper plan for your online marketing campaign. This will help you build a better brand for your business, drive more traffic and land more sales. By utilizing the five tips I mentioned here, you should be able to see an improvement in your online marketing strategy.